Maine Tradition with a Modern Edge, Showcasing Handcrafted Sauerkraut and European Delicacies

Morse’s Kraut Redesign

Laptop on wooden table displaying a website, next to a glass pitcher with oranges and a glass; background shelves and plant visible.

Project Details

PROJECT DATE

AUG 2023 - SEP 2023

CLIENT

MORSE'S SAUERKRAUT

SERVICES

WEBSITE REDESIGN

WEBSITE

About the project

Morse’s Sauerkraut, a Maine staple since 1918, sought a website redesign to highlight their handcrafted sauerkraut and European delicacies, and to facilitate wholesale orders. They also needed a cohesive brand identity reflecting their rich history.

  • Branding Overhaul: Established a cohesive brand identity that honors Morse’s rich heritage.

  • Professional Media Production: Coordinated with Scene Gallery to capture high-quality photos and videos.

  • Specialty Menu Integration: Developed an interactive menu showcasing their unique offerings.

The redesign provided a professional online presence, effectively showcasing their products and simplifying customer interactions.

A deli with a person slicing meat, surrounded by various colorful cheese labels on the walls. The workspace includes a slicer, calendar, knives, and deli equipment.
Front view of Morse's Kraut House with red and white facade, hanging flower baskets, and parking space in foreground.

Project execution

We developed a responsive website layout that aligns with Morse’s heritage, incorporating custom CSS for personalized branding. The site migration from Squarespace 7.0 to 7.1 ensured enhanced functionality and user experience.

  • SEO Implementation: Established search engine optimization to increase online visibility.

  • Google My Business Setup: Enhanced local search presence to attract nearby customers.

  • Wholesale Order Form: Integrated a user-friendly form to streamline the wholesale ordering process.

This comprehensive approach modernized their digital presence while preserving the traditional essence of Morse’s Sauerkraut.

Project gallery

Explore the revamped Morse’s Sauerkraut website, featuring a harmonious blend of tradition and modernity, high-quality visuals, and an intuitive interface that enhances user engagement.

Grocery store interior with shelves of products and text promoting old-world flavors, including spices, oils, and canned goods; testimonials from customers; list of partners; images of beverages and snacks.
Collage of deli website pages including a grocery deli display, contact form, cheese and charcuterie platter menu, and wholesaler application form.

Need a website?

Let’s talk

We’ll walk you through your options and help you find the package that fits best. Let’s have a quick chat and get your site moving.

SEND US AN EMAIL

contact@haskelldigitalservices.com

CALL US

(207) 314-5460