Bolder website, better leads for a brand that transforms SUVs into comfortable on-the-road camping machines.

G&G Upfitters Upgrade

Laptop on a desk displaying a website with the text 'G&G Upfitters,' surrounded by office supplies and a potted plant.

Project Details

PROJECT DATE

JUL 2023 - AUG 2023

CLIENT

G&G UPFITTERS

SERVICES

WEBSITE REDESIGN

WEBSITE

About the project

G&G Upfitters needed a refined online presence to showcase modular camping kits for SUVs. We built a mobile-friendly site featuring the Quest Nest™, detailed product content, cohesive branding, and an easy contact form for timely custom inquiries.

  • Branding Overhaul: Developed a cohesive brand identity that reflects G&G Upfitters' innovative approach to modular camping solutions.

  • Professional Media Production: Collaborated with Scene Gallery to produce high-quality visuals that highlight the functionality and design of the Quest Nest™.

  • Interactive Product Showcase: Created an engaging platform to display their product range, emphasizing the Quest Nest™ series.

This redesign showcases their brand identity, detailed product descriptions, and a streamlined approach to inquiries, boosting engagement across multiple channels.

Rear view of a person wearing a black cap with sunglasses attached to the back, showcasing a logo with 'The Gypsy And' text.
Family of five inside a car with the trunk open, featuring two adults and three children, sitting on a makeshift bed with plaid blankets and cushions.

Project execution

We applied modern visuals, a clean layout, and strategic SEO to maximize user engagement. We also migrated their site from Squarespace 7.0 to 7.1, implemented custom CSS, and ensured efficient functionality plus robust performance on all devices.

  • Copywriting for Site Pages: Delivered compelling content that aligns with G&G's brand voice and effectively communicates their product offerings.

  • Google My Business Integration: Set up and optimized G&G Upfitters' Google My Business profile to enhance local search visibility.

  • Ongoing Support & Maintenance: Provided continuous updates and technical assistance to ensure optimal site performance and functionality.

Our thorough approach boosted conversions and strengthened their online credibility. G&G Upfitters now stands out in the modular SUV market with a polished digital presence.

Project gallery

View key visuals from the G&G Upfitters redesign, featuring modern layouts, custom product pages, and a streamlined interface that supports direct engagement with their growing audience.

Website screenshot of G&G Upfitters showcasing modular camping gear for cars, featuring people setting up a camping setup in an SUV. Includes sections on installation benefits and camping lifestyle images.
Website layout for G&G Upfitters featuring outdoor and camping solutions, images of campers and equipment, and informational text boxes about products and services.

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